What Is It Actually Worth?
Why retail prices, comparable sales, appraisals, and actual sale results can tell very different stories.
By Rebecca Hong, Founder, Curiyo.io · · 6 min read
When I became executor of an estate, I was responsible for navigating a collection with values coming from several different places: retail listings, comparable sales, appraisals and, eventually, actual auction results.
What became clear was how easily those numbers could create very different expectations.
You find an object that looks remarkably similar to yours listed online for $1,200. Then you find one that sold at auction for $650. An appraiser arrives at another number. And when the object is eventually sold, the result may be different yet again.
So which number tells you what the object is actually worth?
The frustrating answer is: it depends on what you're trying to understand.
Those numbers aren't necessarily contradicting one another. They may be telling you entirely different things.
And that's why, before getting too excited—or disappointed—by a number attached to an object, there's a better question to ask: What does this number actually represent?
A retail price isn't a sale
This is probably the easiest number to get excited about. You search for an object and find what appears to be the same thing offered by a dealer or marketplace seller for $1,000. It's tempting to think: Mine is worth $1,000.
But an asking price tells you what a seller hopes to receive. It doesn't necessarily tell you what a buyer has been willing to pay.
The marketplace matters, too. An object offered by a specialist dealer may be professionally researched, photographed, described and presented to a particular audience. The seller may also be willing to hold onto it for months—or longer—while waiting for the right buyer. That's very different from an owner who wants to sell an object at auction within a particular timeframe.
So a retail listing can be useful information. But it isn't evidence that someone actually paid that amount.
A comparable sale is more useful—but “comparable” matters
That's where sold comparables become particularly interesting. Instead of asking what someone wants for an object, you're looking at an actual transaction involving another object.
But there's an important catch: similar isn't necessarily comparable.
Two objects can look almost identical in photographs while differing in ways that matter to the market. One might be in better condition. One might have its original packaging. One could be a more desirable variation. There might be differences in age, maker, materials, rarity, provenance or completeness.
Finding something that looks like yours is the beginning of the research—not the end.
Before you rely on a comp, ask:
How similar is it?
Look beyond appearance. Condition, maker, age, model, materials, rarity, completeness and other characteristics may matter.
When did it sell?
A sale from several years ago may reflect a different market from one that happened recently.
Where and how did it sell?
A specialized auction, local sale, online marketplace and retail dealer don't necessarily reach the same buyers or operate under the same circumstances.
Was it one unusual result—or part of a pattern?
One surprisingly high sale can be exciting. One surprisingly low sale can be alarming. Neither necessarily tells you where the broader market sits.
That's why I think of comparable sales as clues, not conclusions.
Timing can change the question
This became particularly tangible for me while administering the estate. The valuation work for the estate was tied to a particular effective date. The collection, however, wasn't necessarily going to be sold on that same date.
That distinction matters. In practical terms, you can be dealing with two legitimate but different questions.
Time passes between those two moments. Markets move. Buyer interest changes. Different objects come onto the market. The eventual sale has its own venue, audience and circumstances.
That doesn't automatically mean the earlier valuation was wrong. It means value needs context—including time.
Some objects have clearer anchors than others
I saw another interesting contrast within the estate itself. Some of the coins were relatively straightforward to think about because, where precious-metal content was a significant component of value, gold or silver prices on the relevant date provided an observable reference point.
That doesn't mean every coin can simply be valued based on its metal content. Rarity, condition, mint and collector demand can contribute value beyond the underlying metal. But there was at least a recognizable market reference.
Collectibles could be much less straightforward. There isn't a quoted daily market price for the toy train sitting in someone's basement, the ceramic figure on a shelf or the unusual object found at the back of a closet.
You have to identify what you have, understand its characteristics and then look outward for evidence of how sufficiently similar objects have performed in the appropriate market. That's precisely why comparable sales can be so useful—and why they require interpretation.
An appraisal is another kind of number
An appraisal adds another piece of information, but it's important to understand what that number represents, too.
An appraisal isn't simply a prediction of what you'll eventually receive. It's a professional opinion of value developed for a particular assignment, with a defined objective, intended use, marketplace and effective date.
That distinction matters when someone sees an appraisal number and later sees a different sale result. Imagine, purely for illustration, that an object is appraised at $800 as of a particular date. Months later, it goes to auction and the winning bid is $625.
Was the $800 appraisal wrong? Not necessarily. The appraisal was an opinion of value developed for a particular purpose and point in time. The $625 bid is the outcome of a particular transaction occurring later, with the buyers who happened to participate in that sale.
They're related pieces of information. They aren't interchangeable.
And the sale price still may not be what you receive
Even after an object sells, there's one more distinction that's easy to overlook.
“It sold for $625” doesn't necessarily mean the seller received $625.
Auction results can be reported in different ways. Depending on the venue, you may encounter a hammer price or a total price that incorporates a buyer's premium. Meanwhile, the seller may have commissions or other agreed-upon costs associated with the sale.
Different numbers. Different questions.
One object can accumulate a surprising number of legitimate numbers. Here's what each one typically represents:
- Retail Asking Price What a seller hopes to receive
- Comparable Sale What a similar item actually sold for
- Appraised Value A professional opinion of value for a specific purpose and date
- Actual Sale Result What the item sold for in a particular transaction
- Net Proceeds What the seller ultimately receives after applicable costs
They aren't necessarily competing answers to the same question. They're different pieces of information.
The biggest number isn't necessarily the most meaningful one
This may be the most important thing I took away from dealing with a collection in an estate.
It's human nature to anchor to a number—especially the exciting one. Find a $2,000 listing for something that looks like an object sitting in your house and suddenly it's very hard to forget that $2,000.
But good research means resisting that temptation. Was it actually the same object? Was that the asking price or a completed sale? When did it sell? What condition was it in? Where was it sold? Was that result typical, or was it an outlier? What kind of value are you actually trying to understand?
Don't just look at the number. Look at the story behind the number.
Comparables are clues, not conclusions
Comparable sales can be incredibly useful. They can help you understand whether there's a market for an object, see what buyers have paid for similar things, identify characteristics that may affect value and give you a starting point when you're researching something unfamiliar.
What they can't do is guarantee what your object is worth—or what someone will eventually pay you for it.
That's part of the thinking behind Curiyo.io. Curiyo.io helps you explore objects, review comparable sales and market activity, and preserve what you learn along the way. The goal isn't to turn a single sale result into a definitive answer. It's to give you more context.
Because sometimes the most useful question isn't “What's this worth?” It's: “What is this number actually telling me?”